New
book reveals small to medium business owners who attempt to arrange
insurance protection without assistance from a professional insurance
advisor put their business, income and lifestyle at extreme risk.
AS
AUSTRALIAN business owners and managers face substantial losses due
to under insurance following the recent bushfires and floods, a new
book written by Australian insurance broker Tony Bourke documents the
many significant problems that small to medium businesses face
arranging insurance protection on their own.
“The
truth is that every business needs a qualified insurance advisor,
preferably a broker, just as they need an accountant and a
solicitor,” says Tony Bourke Director AIIB Insurance Brokers and
author of Risk
Your Business, Risk Your Life.
“With
the knowledge provided in this book – the first of its kind for
SMEs - businesses will be in a much better position to understand
their insurance, and avoid making mistakes that can cost them their
business,” he says.
The
peer-reviewed book identifies the key areas where new and existing
businesses often fail.
Risk
Your Business, Risk Your Life
has been written in an easy-to-read and easy-to-understand quick
reference format that takes the mystery out of the complex area of
insurance for business.
In
one chapter, Bourke highlights the trap of under insuring one’s
business assets.
He
says
that business owners need to arrange an Insurance Valuation from a
qualified Valuer to assess all their business assets including
buildings, contents, stock and income.
“This
could save businesses many thousands of dollars,” he says.
Tony
Bourke, who has more than 20 years experience in the insurance
industry, says it is frustrating for him to see business owners and
managers repeat the same mistakes.
He
says people who read his book will learn how to better arrange their
insurance so it protects their business, their income and their
lifestyle. And in doing so, protect their life and the lives of those
they love.
Risk
Your Business, Risk Your Life releases
December 2. A portion
of the profits will raise funds for Alzheimer's Australia.
Mr
Bourke has appeared on Sky
Business Channel
throughout Australia discussing insurance topics such as the
Victorian “Black Saturday” Bushfires.
For
further information or to order copies visit www.tonybourke.com.au
